As COVID restrictions are lifting across the country, and business owners and their employees are deciding whether or how to come back together in an office setting, the question persists: How and when should people meet for work? Whether you’re in-person, at home or mixing it up – you and your team are probably not meeting enough. It’s easy to let staff meetings slip through the cracks as a busy managing attorney. But, if you’re not organizing them – nobody else will. Cadence: How Do You Meet Now? And , organization is the key component: You can’t hold regular meetings if you don’t put them on the calendar. You won’t hold focused meetings, if you don’t develop an agenda. Regardless of whether you hold those meetings online or in-person, the same organizational principles apply. And, if you don’t want to commit to long-form weekly meetings, borrow a scrum tactic, and adopt daily ‘ standup ’ meetings, to replace longer weekly meetings, so you can spread those out
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Sailors use a series of flags to indicate danger ; Billy Joel occasionally names albums after such flags . Lawyers ignore red flags – at least when they relate to client engagement. As has been discussed in this space, attorneys tend to avoid the intake process. And, a byproduct of that is that law firms often engage with clients they shouldn’t – largely because they haven’t done enough due diligence in the lead phase. Attorneys tend to ignore their gut feelings about the potential for longstanding pain o n a specific engagement, when there’s a check (virtual or otherwise) on the table. But, books like the ‘Checklist Manifesto’ have shown that simple lists can be really effective in helping professionals to make big decisions. So, if you don’t have a list of red flags for potential clients , you may end up stepping in it, down the road. Maybe you think those red flags are so obvious, they’re not even worth writing down. But, they are – if for no other reason
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Attorneys hate to think of themselves as ‘salespeople’ – but, if you’re a law firm owner/manager, you’re selling things the same way everyone else who owns a business is selling things. Though, you might not be selling what you think you are . . . Legal consumers are not like you : They don’t know as many Latin phrases as you do. They don’t care about arcane statutes. Precedent is meaningless to them. Heck: they probably don’t even have a ballpoint pen. What they do ha v e is a big problem, that they want someone else to solve. And, you’re th at someone else; you’re the problem-solver. Keep that in mind when trying to convert your leads. They’re stressed; they really want to hire you – and, they’re making an emotional buying decision, which is what most purchases come down to anyway. Once a potential client is having a retention conversation with you, they’ve already decided that you are competent, and that you can help them with their specific issue.