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Combiner Wars: AI Usage Is Yet Another Reason for Lawyers to Stop Siloing Data

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Law firms traditionally have an issue with data seepage, in the sense that most do not have a single repository for all firm documents – so, those files end up congregating in other spaces, like: a random Dropbox account, or a thumbdrive , or on somebody’s desktop.     Now, that’s a problem , in general – you should have all your law firm data in one place, rather than being siloed, because it makes it far easier to find things, collaborate on documents, manage data security and integrate systems .     And, if that wasn’t enough of a reason to organize your law firm documents into a single holding tank (honestly, that should be: Google Drive , if you use Google Workspace & Microsoft Sharepoint , if you use Microsoft 365 ), there is another pressing compulsion, now: your increasing use of artificial intelligence.     There’s a lot of concern right now about frontier AI models breaking containment ( which has already happened , numerous times), bec...

Dead See Scrolls: Do Search Engine Results Pages Exist If No One Views Them?

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Artificial intelligence has affected so many aspects of life , by now : in good, bad & ugly ways .  One of the more dramatic measures in which A I has impacted law firms is with respect to legal consumers’ online behavior around finding legal practitioners.     The bedrock of SEO (search engine optimization) is to increase visibility in search engine results pages (SERPs) for law firms, with the idea being that you’re performing best when your law firm is elevated to topmost ranking among the combination of organic (non-advertisement) search results (though you would be paying – in this example – a digital marketing agency, to help you with organic search results appearances) & paid advertisements (pay-per-click ads, verified profiles) .  In the common era BAI period (Before Artificial Intelligence), that was about as high as you could get .  Now, however, search engines (most prominently Google) feature so-called ‘AI Overviews’ that appear at the ...