The National Creditors Bar Association Law Practice Management Blog

What’s been great lately, is that lawyers are increasing their reliance on technology.  That means that law firms are adding efficiency, and revenue.     This is fantastic , absolutely.  But, there’s still more work to do.     That’s because lawyers may be overpaying for technolog y; and, it’s largely because they’re buying new stuff without looking harder at what they already have.     In fact , there are lots of instances where attorneys will purchase a new product without assessing whether they have that tool already included as a feature in another technology platform.  This often happens with productivity software and law practice management software.  The former can include tools like video conferencing and internal chat as product features (meaning you don’t have to pay any more money to use them); and, the latter can include tools like e signature and epayment as product features.  In some cases, and depending on a user’s subscription level, there may limitations on volume wit

Data backup has always been a difficult puzzle for law firms, who traditionally traffic in document s heavily – whether they’re electronic or paper.  So, managing files is always a concern for lawyers, and that concern is often exacerbated by disorganization – lots of law firms are scattered in terms of document storage .   The good news is that there’s an easy solution for that: centralize your documents in one place, preferably in the cloud.  And, lots of law firms accomplish that by moving everything over to a cloud drive, and integrating that tool with a case management software.   The mistake that law firms make is assuming, at that point, that they have created a data backup.  In most cases, they have not.     First off, check to see whether your case management software is also saving your files.  It may just be creating a pathway to access the document, via your cloud drive.  So, that’s not a backup, because if you lose access to that cloud drive, you can ’t get your documen

Probably the worst thing you can do in marketing your practice on social media is to use the same messaging on every platform.  If you create one post, and publish that same exact post on each platform, it will land on one, or some, but seem tone-deaf on another.   That’s because each social media platform is built on different audiences.  LinkedIn is lots of business professionals talking about business-y things.  Facebook is a bunch of middle-aged people talking in groups, and grannies looking at pictures of their grandkids.  Twitter leverages breaking news and trending topics, to drive discussion.  Instagram thrives on storytelling.  TikTok is a short-form video application that requires a specific hook.     So, when you’re utilizing each platform, you’ll need to consider which type of content you should create (text, audio, video), and how you should deliver that message.  For  example, a business person, who is more likely to be on LinkedIn, needs a different approach than a pote

If it’s nice, do it twice.  Or, three or four times, for that matter.   Most attorneys I talk to feel like they need to choose between content types for their marketing.  For example, some lawyers tell me: I need to start a blog, or I should really do a series of videos.  But, why not do both?  Okay, let’s take an example: If you want to start a blog, why not do a series of short videos addressing common client questions, and transcribe those -- voila: you’ve got blog posts!  Or, maybe you want to start a podcast -- also record video for those episodes, snip small segments and plop some captions in there: like magic, you’ve also just created video content to pair with (and co promote) your audio content.  (You can also transcribe those podcast episodes to produce blog posts, too.)     So, here’s the real deal: Every time you generate a new piece of content, multiply it.  Think about how you can repurpose everything you do, and content marketing seems a whole lot less daunting.