The National Creditors Bar Association Law Practice Management Blog

Attorneys seeking inspiration or advice on reconfiguring or revising their business practices often seek out colleagues or friends for advice.  Most attorneys maintain other attorneys as colleagues and friends.  So, when they’re seeking business advice, they’re getting it from other attorneys. There are a couple of problems with relying on that strategy, however.  The first is that law firm managers tend to rely entirely on their own experience.  If you ask them what to do in a specific situation, they will invariably say: ‘Well, this is how  we  do it . . .’   But, there is no one size fits all model for law firms, which means that lawyers should refer to various scenarios, before determining which option works best for them.  (And so, that’s a good conversation to have with a law practice management consultant  *AHEM* , who regularly speaks to different law firms, to gauge their perspective s . )   The second problem w...

Review some law firm logos, and you’ll probably find similar characteristics: prominent use of gavels and/or columns; the logo design will likely be based on the first letters of the last names of the name partners; and, the color scheme will probably be blue/white or gray.  What I’m trying to say is that pretty much every law firm logo is the same.   In a massively competitive market, like legal, that’s a bad thing, because when you’re scraping  for business against every other estate planning law firm in your neighborhood, every little differentiation point helps.   So, let’s talk about the potential benefits of a new logo for your law firm: It can set the color scheme for your branding, including for website creation o r  redesign.  (What if -- gasp! -- your law firm  logo  color scheme was not blue and white.)   It can  encapsulate important elements of your business in a more visceral way.  (Amazon’s lo...