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Showing posts from March, 2022

All-Star Game: How to Better Leverage Technology in Your Law Firm

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Lawyers are generally not super tech-savvy.  And, that’s not meant as a slight to attorneys.  Lawyers are just busy with substantive work.  And so, attorneys often lean on staff to assist with technology matters.  But, they do that in a way that is ad hoc , most often – which is how just about everything is done in law firms.     You can’t figure out something in your email, so you ask your admin to help.  And, that’s the end.     The next time something comes up, you just grab whoever is near at hand, to assist.   But, what if you had a staffperson who was a tech all-star, was great at troubleshooting, willing to help others, and held an intimate understanding of law firm technology.  Wouldn’t it be better to leverage that person more aggressively?  Perhaps even have them own that role within the law firm ?     Maybe you are lucky enough to have two or more all - star staff, who can help you to manage technology in your law firm.  One could work in the customer relationship management

Is Walmart Targeting Your Law Firm? What Alternative Business Structures Will Mean for Small Firms

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Small law firms generally have it pretty good, in that they’ve mostly had to compete only against other small law firms, that aren’t particularly innovative either , and that also don’t spend money aggressively to build their businesses.  Now, over the course of time, cracks have been made in that armor, as organizations like LegalZoom have addressed services for legal consumers in an entirely different way – by focusing on products (document delivery), at more cost-effective prices than most law firms are willing to offer .  And, even if th ose law firms have access to the technology need ed to accommodate that approach , they can’t or won’t adopt it .     But, that’s all just an initial volley in the coming clash between small law firms and legal service providers.   Lawyers have always been protected against other business owners infiltrating their territory by the existence of ethics rules ba nn ing lawyers from sharing fees with non-lawyers, effectively barring business par

The Say Hey Kid: The Simplest Tickler in Your Calendar is Also the Most Important

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Most attorneys are ‘good lawyers’.  They do good work; they’re conscientious, and th o rough , to boot .  And, the traditional advice on that topic was that if you simply did good work , the clients would flock to you, and be happy.     That sounds like a wonderful fairy tale, because it is.  It’s just not true that doing good work is enough to keep your clients happy.     Modern consumers are more demanding, and expect consistent updates.  They’re obsessing over their cases, and expect the same from you.  And, if you’re working diligently behind the scenes, they won’t believe it unless you tell them.     Doubting Thomases, all.  And, the same solution applies here.     If you want to make sure your clients are happy with what you’re doing, put a recurring four-week tickler on your calendar, to reach out to each active client of the firm .  Then, do it.     That’s it.  That’s the magic formula.     Even if you don’t have an update to make, your clients will feel cared for, because mos