It’s a Goal!: Developing Revenue Projections for Your Law Firm
Law firms operate between ad hoc decionmaking and fire-putting-out. It’s the natural state of the law firm manager. That being said, humans have been improving on the state of nature since there have been humans. So, it’s maybe not the worst thing in the world if this is the year you decide to put together revenue projections for your law firm. If you’ve never done it before, start now. (Don’t wait until January, and cram this in, like everything else in your life.). The reason you create revenue projections for your law firm is because you need goals, just like everybody else. If you don’t have revenue goals to strive for, you’re far more likely to accept the status quo (even if you don’t like it), and your law firm will begin to stagnate. Applying revenue goals applies pressure, gets you out of your comfort zone and (spoiler alert): will likely mean you actually make more money, even if you don’t ultimately hit your projections right away. I...