Niche Practice Area: How to Amplify Your Geographic Connection
When most lawyers think about niche practice, their notion is that of a practice limited to one, or a few, practice areas. And, that’s one of the chief reasons that attorneys approach the notion of a niche practice with s ome combination of trepidation and dread. Because selling out on one or a few practice areas brings with it risk. It could work out famously -- or, not so much -- which would necessitate a shift in the entire practice to resolve. Of course, that’s not the only way to get niched. If you work in a community with comparatively few lawyers -- not necessarily a ‘rural’ practice. just a practice operating as the sole, or one of a few providers in, a local community -- you can effectively create a niche as ‘the local attorney’. Now, the nature of that locality is almost entirely dependent on whether you can generate enough clients from it to support a practice. Even so, the options are perhaps wider than...