The National Creditors Bar Association Law Practice Management Blog

Efficient law firms return the most revenue, by a wide margin.  Yet, much of what law firms do cuts against efficiency: Attorneys tend to avoid modern technology.  Attorney like to do things themselves, and so they avoid effective delegation.  Attorneys want manual processes, which they feel they have more control over.   Of course, this is not the way to practice at the top of your law license: billing at your highest rates, or acquiring more work that you can  bill  at your highest rates.   Too often, lawyers are trying to pilot the plane, and hand out the pretzels.   While it’s true that delegation is a proven method for driving efficiency, law firms need not always delegate from managing attorneys to associate attorneys or staff.  Automation of rote tasks and processes is often more effective.  Consider the chain of events reflecting on law firm lead intake: scheduling, emails, contact forms, chat or text com...

When thinking about how to market a law firm effectively, the question of frequency is important, especially as it relates to  content marketing : get as much of your stuff out there into the world, as often as you can, and people are bound to pay attention to you.  It’s not quite that simple; but, that is the gist of it.   I n addition to having a lot of marketing materials in your holster,  though,  it’s also important to consider the breadth of  your  marketing attack.   In 2019, you can’t just market to one or two channels, because it’s becoming increasingly difficult to know where your best leads are going to be looking for legal services information.  Maybe your best client is somebody who’s given up on Google search, and now prefers  ‘ in-app search ’ , because that’s easier to do on a smartphone?  Or, maybe your best client has given up on Facebook, and switched to LinkedIn, to avoid all the political nois...