The National Creditors Bar Association Law Practice Management Blog

Lots of lawyers remain unsure about what do during mass quarantining.   They’re  uncertain about how to move their businesses forward, so they do . . . nothing.   That’s  the wrong play .     A number of law firms are shutting down intake, reducing advertising spend and limiting marketing efforts.  Now, however, is exactly the time to be ramping up your efforts in marketing online.  Consumers who are looking for lawyers are seeking guidance; and, for those consumers, a lawyer’s guidance has never been needed as much as it is now.     Many attorneys don’t want to market their services right now in light of the coronavirus pandemic, because they don’t want to be seen as profiting from tragedy.  Most law firms have issued a notification about the state of their business during closure: that law firms are essential businesses, and that they remain open.   But, potential and existing law firm clients don’t just want i...

Most lawyers view document automation as a time-saving device.  And, that's true: the efficiency wrought by document automation allows law firms to take on more work, and to make more money.  But, in the modern context, it may be that law firms are still underutilizing document automation.   As law firms seek to revise their payment structures in order to appeal to modern clients, some are opting to sell products, rather than (or more likely, in addition to), services.  Law firms have always sold personal services, which are high-touch, and costly.  But, modern consumers want cost certainty, in terms of total cost of representation -- and, some folks who want to access legal services want to manage that process themselves.  Traditionally, law firms had no way to reach, or capture revenue, from DIY clients.  With legal products, however, law firms can appeal to both DIY-focused and cost-sensitive legal consumers.  One obvious product law firms can sell are legal docume...