The National Creditors Bar Association Law Practice Management Blog

For my money, unless you have actually been a real-life, honest-to-goodness website designer at some point in your career,  and  if you're a lawyer, it's never a good idea to design and maintain your own website.  It's kind of like performing open heart surgery on yourself, and it can have the same negative effects on your business that it would on your body -- including the potential for flat-lining.  Even otherwise traditional law firms are drawing more and more business from the web; and so, the law firm website, as the online hub for your business, continues to be vital to generating law firm revenue.   So, let's start at the beginning, and I'll tell you three things to watch out for when you're choosing a website design firm:   (1)  Own your Own Domain.   The cheesiest website design scam is when the vendor buys your domain name  for you  and sells it back to you for an exorbitant rate before the vendor will release you from ...

Despite changes to advertising rules, lawyers have marketed themselves in much the same way for generations.  You find an office space, you go out and network, you do good work, and more work comes in.  But, as consumers have become more discerning, and as law firm choices continue to proliferate, lawyers continue to stick with the same marketing strategy they always have.  There is, however, a cost. As more and more potential law firm clients look for lawyers online, lawyers ignoring that medium risk decreased intake, and consequently decreased revenue.  This is not to say that attorneys don’t understand that the internet is a thing.  To the contrary, lawyers want to access more leads online.  But two roadblocks stand in their way: (1) they don’t know how to do it; and, (2) they think it costs too much.  Fortunately, content marketing solves for both problems. As a lawyer, you’re an expert in what you do.  You talk about it all th...