Onward: It’s Time to Think About How Your Business Operates, Not Just That It Does
The legendary business book ‘ The E Myth ’ discusses the difference between working ‘in’ a business, and working ‘on’ a business. It turns out that subtle prepositional shift means a whole lot. Those who work ‘in’ a business focus on moving the day-to-day operations of that business forward. You’re getting out the paperwork. You’re tracking and billing for time. You’re discussing a particular case issue with a staffperson . Those who work ‘on’ a business are focused on moving the business forward in a fundamental way. You’re trying to get after what your best long-term marketing tactics are. You’re thinking about the best categories of employees to complete your optimal staff arrangement . You’re figuring out your BHAG , and trying to approach it. The thrust of the proposition is that those business owners who focus on ways ...