The National Creditors Bar Association Law Practice Management Blog

Many law firms don’t have a better web presence in part because they don’t know enough about their existing web presence to improve  upon it .  At a baseline level, most lawyers don’t often Google their own name, or the name of their law firm – so, they have no idea what potential legal c lients  see about them , when they are searching for legal services .     Conducting a ‘vanity search’ on Google, however, is only the first step in anteing up to table stakes for online marketing.  You can learn a lot about your website’s performance in search using two free Google tools:  Search Console  and  Analytics .   Search Console gives you a direct view into how your website performs in search, including information about how Google views your site’s performance.  It also allows you to submit content to Google, and alerts you to issues Google has identified with your web presence.  The Google Search Console page offers more basic information and training videos.     Analytics  is a more comp

In the book,  ‘ Cheaper by the Dozen ’ , the father of a family of 12 is . . .  ( wait for it ) : an efficiency expert.  Because, he’d have to be, right?  (Ba-dum-cha.)        But, t he book is actually non-fiction; it’s written by 2 of the 12 children in the family.  And, the mom was actually an efficiency expert, too.     Truth is stranger than fiction, amiright?     There’s  this  on e  early scene in the book, where the Dad is buttoning his shirt from the bottom up.     Why?  Well, because it’s faster = more efficient, of course.  Probably because  your  hands are closer to the bottom of your shirt, than the top  of your shirt .     How many people  actually  button from the bottom up , though ?  Just about nobody.     Why?  Because it’s different.  It seems weird.  No one else does it.   It’ a departure from your normal procedure.     Sound familiar?     That’s right: these are same reasons you don’t adopt new efficiencies in your law practice.     The status quo is just easier.  

Lost time isn’t only a phenomenon affecting alien abductees.   It happens to business owners, too.  I mean, think about, how often do you feel like: where did that last hour go?  This is a common occurrence.     But, most businesspeople, including most lawyers, just shrug it off, and move along.   With a little bit of effort, though, that lost time can be found, and can be come  the fulcrum for  driving personal efficiency.  And, there’s an easy way to find that lost time, too.   Utilizing an automated time tracker (like  Chrometa  or  timeBro )   will allow you to view time logs for each day you work,  without having to manually generate those time logs .  Automated time trackers  manage  your time across devices, and prompt you to add time  manually when you have been away from your devices for an extended period of time.     Now, when you lose an hour, you’ll know why.  And, you can make adjustments to your schedule accordingly.     What you do with those results are the key.     Fo