The National Creditors Bar Association Law Practice Management Blog

Everytime  you complete a business-facing page -- your website, a social media profile, a review platform page -- you're always asked to provide an opening and closing time for your office.   Don't.   I mean, think about it: Does that jibe with the way modern consumers access businesses, or the way that modern business owners work ?   Do you work 9-5?  Of course not.  You do things after hours, and you're frustrated when consumer service options don't exist after hours, too.  So are your clients.  And, guess what: If you indicate that your office close s  at 5 pm, you're just giving your potential clients an excuse not to call you, and to call someone else  instead .   Of course, this course of action necessitates the need for providing contact options for potential clients who contact you on off hours.  That c ontact option c ould be you.  Or ,  it could be a contact form.  Or, it could be a virtual engagement service or to...

When most lawyers think about niche practice, their notion is that of a practice limited to one, or a few, practice areas.   And, that’s one of the chief reasons that attorneys approach the notion of a niche practice with s ome combination of trepidation and dread.  Because selling out on one or a few practice areas brings with it risk.   It could work out famously -- or, not so much -- which would necessitate a shift in the entire practice to resolve.  Of course, that’s not the only way to get niched.   If you work in a community with comparatively few lawyers -- not necessarily a ‘rural’ practice. just a practice operating as the sole, or one of a few providers in, a local community -- you can effectively create a niche as ‘the local attorney’.  Now, the nature of that locality  is almost entirely dependent on whether you can generate enough clients from it to support a practice.  Even so, the options are perhaps wider than...