The National Creditors Bar Association Law Practice Management Blog

There’s a new generation of software, that is ‘AI-first’ – and, you’re already using it .  ChatGPT, for example, is a software buil t on a n AI platform, attached to a large language model (LLM) .  That kind of software is fundamentally different tha n a software program that was created without using AI .  AI-first software is better suited for the AI use case .  And, in time , most of the softwares you’ll use will be AI-first software, in the same way that mostly all of the software you use now, are cloud products, buil t for the cloud. Next up: AI products, built for AI.   This is very similar to what happened with the development of cloud software .  In the realm of legaltech , most notably: case management softwares , starting with Clio + RocketMatter were built for the cloud – and, have replaced desktop softwares that weren’t .  If you’ve ever tried using a desktop software that was converted for use in a cloud environment –...

Big firms may seem unassailable, in terms of how they market their businesses .  They just have tons of money !  If you’re a small firm attorney, how can you even compete, with the bags of cash, that those big law firms would be able to leverage.   Well, don’t give up: because there are some cracks in that armor.     The thing is: big law firms tend to do similar things, in terms of how they market their businesses .  And, a lot of that is based on SEO – such that they’re paying digital marketing agencies lots of money to rank in search .  However, that’s not the only way to market a law practice .  So, what can you do to find alternative methods to market your small law firm – looking in the places that larger law firms are not?   Here are a few:     - Personalized content marketing strategies.   Big firms tend to reduce the importance of the individual, in favor of the brand, as a whole.  As a small firm attorne...