The National Creditors Bar Association Law Practice Management Blog

Attorneys are slowly starting to access data about their law firms , so that they can make more informed decisions about what they will do to manage their businesses .   And, each day, data is being aggregated around your law practice , which means the information pile from which you have to pull, continues to increase.   So, how do you organize it, in an effective way?     Well, the good news is that the softwares you use every day, contain reporting functionality.  All o f your case management software, customer relationship management software and accounting software, are capable of generating reports , of two types.   First, there are ‘default’ reports, that are included in every software, which are built-in, and which you can click a button for, and run .  Then, there are ‘custom’ reports ’, that you can build yourself – by aggregating fields ( including custom field s) to generate new sets of information, that are viable and useful for ...

Now, this wasn’t always a thing; but, as of now: law firms in any jurisdiction of the United States can utilize ‘trade names’ .  What that effectively means is that, so long as you don’t choose a name that’s misleading, you can select a brand name for your law .  That’s kind of a big deal; because it’s difficult to convey what your offering is to potential clients, simply by naming your law firm after your and/or your partners ’ names .  Did you know that the founders of PepBoys tire & auto repair were named: Maurice Strauss, Jack Jackson, Emanuel Rosenfeld and Moe Radavitz ?  Try slapping that all onto a sign, and creating brand associations around what you do .  Hence the trade name ‘Pep Boys ’.   Yet, lawyers have had to try to make due with a very limited marketing pathway, i n certain jurisdictions .     So, now: You can adopt a trade name anywhere .  But, should you ?  Probably .  Unless your law firm ...