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Now, That’s a Horse of a Different Color: AI-First Software Will Change the Game

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There’s a new generation of software, that is ‘AI-first’ – and, you’re already using it .  ChatGPT, for example, is a software buil t on a n AI platform, attached to a large language model (LLM) .  That kind of software is fundamentally different tha n a software program that was created without using AI .  AI-first software is better suited for the AI use case .  And, in time , most of the softwares you’ll use will be AI-first software, in the same way that mostly all of the software you use now, are cloud products, buil t for the cloud. Next up: AI products, built for AI.   This is very similar to what happened with the development of cloud software .  In the realm of legaltech , most notably: case management softwares , starting with Clio + RocketMatter were built for the cloud – and, have replaced desktop softwares that weren’t .  If you’ve ever tried using a desktop software that was converted for use in a cloud environment –...
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Dark Horse: Big Time Marketing Strategies for Small Firms

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Big firms may seem unassailable, in terms of how they market their businesses .  They just have tons of money !  If you’re a small firm attorney, how can you even compete, with the bags of cash, that those big law firms would be able to leverage.   Well, don’t give up: because there are some cracks in that armor.     The thing is: big law firms tend to do similar things, in terms of how they market their businesses .  And, a lot of that is based on SEO – such that they’re paying digital marketing agencies lots of money to rank in search .  However, that’s not the only way to market a law practice .  So, what can you do to find alternative methods to market your small law firm – looking in the places that larger law firms are not?   Here are a few:     - Personalized content marketing strategies.   Big firms tend to reduce the importance of the individual, in favor of the brand, as a whole.  As a small firm attorne...
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Pay Master: One Simple Way to Collect Revenue in Your Law Firm

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The main reason law firms struggle to collect revenue is because they’re always taking payment in arrears & then chasing clients for the money .  That is a strategy that is absolutely proven not to work, because law firms collect only around 70% of their bills.  So, you’re only actually making 70 cents of every dollar you invoice – and, that’s before we even address taxes, or business expenses.   But, if you can make one simple change in your law practice, collection becomes so much easier & your collection rate will skyrocket!  The change is pretty simple, too.     All you have to do is collect electronic payments & initiate the payments on behalf of your clients, instead of waiting for them to do it .  The most common method by which this is done is by acquiring your clients’ credit card information, adding it to your payment processing tool, and clicking a button, when a charge needs to be made .  That’s it .  N...
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