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City to City: How Local Is Your Web Presence?

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If you practice in or near a major city, you’re likely focused on marketing your law practice in said major city.     There’s just one problem with that idea: so are all your competitors.     But, your vision for a local web presence can be broader, if you zoom out.   The fact is that if you start looking at suburbs, you’re likely to find underserved communities; and, if your law firm can focus on providing services there, you’ll be more noticeable, since you’ll have fewer direct competitors.  You see, the thing is , that : lots of law firms don’t look beyond surface strategies – but, if you do, you can potentially uncover a number of compelling, underutilized tactics.     You can acquire demographics information, to better assign your targets .  You can set up virtual office spaces for map placement .  You can start using local keywords .  You can travel to community events, for linkbacks .  You can build out addit...
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Call Back: Integrate VoIP with Your Case Management Software

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If you haven’t yet adopted a VoIP (internet) phone , you should be considering it.  Not only does VoIP offer you cost savings over traditional phones, it also provides lots of flexibility, including access to ‘softphones’ = the ability to turn any internet-ready device into a phone, via the use of an app .     But, because a VoIP phone system is effectively a software product – that means that you can also connect it to other software systems , which you can’t do with a traditional phone system .  That opens up a number of possibilities, in terms of data collection and efficiency .  W hen your VoIP software is directly ( or , indirectly ) integrated with your case management software, you can generate a number of data sharing triggers, that will be advantageous to you, including:     -saving phone call times & creating billable items for those phone calls in your law practice management software   -saving voicemail transcripts direc...
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Check, Please: Compare Projections to Actual Results

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Creating projections for your law firm is great, because those are effectively coded goals.     Build a budget projection – you’re trying to stay within it.     Craft a set of revenue projections – you’re figuring out how to make a set amount of money.     Assign metrics or KPIs – that’s a forward-looking goal.   However, that’s pretty meaningless, unless you compare those projections, to actual results – to check (not only ) on the viability of your performance, (but also) the reasonable of the goal you set.  So, you’ll have a better sense of how aggressive you can get, in moving goals forward, the next year, quarter or month.     Projection to actual, should actually be a thing.     If you’re not doing that now, it’s never too late to start.     . . .     If you want to start at the beginning, and create some projections – we can help!   Through a unique partnership between the bar associat...
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