The National Creditors Bar Association Law Practice Management Blog

If you’ve not been watching closely, understand that Google is fast becom ing an artificial intelligence search engine.     You’ll find that an AI Overview appears at the top of the search results now, while AI Overviews are also populating within the ‘People Also Ask’ feature .  You can also select a tab to the left of the standard search results to access ‘AI Mode’ – to use Google search, like a generative AI tool.     Now, keep your head on a swivel, because one day soon: the only way you’re going to be able to access Google search is via what is now called ‘AI Mode ’.     This also has knock-on effects not just for your own searching, but for your ability to get found in search, by legal consumers .  Now, content marketing becomes even more important to law firms, since quality content is becoming more heavily featured via Google’s AI features, by the day.     . . .     Want to talk law firm marketing strategy, in lig...

All of the hand-wringing over artificial intelligence tools hallucinating caselaw, frankly, takes away from more important AI governance issues, that law firms should be focusing more of their efforts on .  Once lawyers realize that hallucinations can happen in AI software – which most should be aware of, by now: there are simple fixes to preventing those hallucinations from having a negative effect on your law practice.   In the first place, there is a simple way to determine whether a cited source is correct: Double check its viability through a second, non-AI source .  Then, make sure that your staff does the same thing, and that the work product is vetted by a supervisor before it leaves the firm.     That’s it .  That’s how you combat hallucinations.     Of course, this shouldn’t be all that different from how your law firm was operating , pre-AI .  And, this tracks with the nature of AI software – that it is more like an emp...

Process management is essential for law firms that want to maximize revenue, in the modern era .  That starts with designing workflows, that team members can follow.     Of course, that last part is important .  And, folks can become easily overwhelmed by unending task lists .  Plus, you’d ideally want workflows that are digestible by new staff , so that they can really internalize the process, and truly understand it.   Video workflows service both ends , effectively – especially for visual learners.     Now, while anchor business softwares for law firms (productivity software, law practice management software, customer relationship management software, accounting software) don’t offer pre-loaded video-first workflow tools, there are standalone products, that do (and which might be integrated with those mainline products) .     Loom and VideoAsk are both excellent softwares to test out, if you want to start walking down this ...

There’s nothing more annoying – especially when you’re on your phone – than trying to click on a website item that should be clickable & it’s not.     The next step is usually to scroll away from that website entirely, due to frustration – which the modern, overwrought consumer can acquire in abundance, when trying to acquire a product or service online . So, first off: if your law firm website is not ‘mobile-friendly ’, clear that up right away .   That’s where most searches take place these days, on mobile devices, like smartphones and tablets.     Next, move quickly making sure all of the clickable content is actually clickable – like phone numbers .  Click-to-call should practically be a guarantee on modern websites.     Email addresses and maps should be clickable, as well .  Plus, all intake and contact forms should be clickable, to boot .  Add to that any buttons and dropdown menus.     This sort of thing ...