Questionable Behavior: AEO is the Marketing Term You'll Need to Learn Next

Just when you thought you had gained a perfectly acceptable understanding of SEO (search engine optimization), artificial intelligence comes in & screws everything up. 

 

(Again.) 

 

You may have already noticed that more of your law firm clients are starting to find you via AI search overviews, or directly through generative AI products.  That’s going to be happening more and more – even as some consumers will still rely on traditional search results (until those, too, are completed swallowed by generative AI-produced answers).


 

So, the upshot is that, for now: you still have to maintain your SEO presence, while also figuring out how to appear in the ‘answer engines’. 

 

(Sigh.) 

 

Basically, the question is: How do you create content for AI? 

 

The good news is that, if you’re an attorney, you’re probably also a good researcher; and, there’s lots of information out there on this subject, as it’s a pretty hot topic. 

 

To get started, check out this broad and accessible article from Forbes. 

 

Here’s another useful article from Neil Patel, with lots of data & examples. 

 

And, if you want to get real deep, here’s an SEO’s take on AEO. 

 

. . . 

 

Want to further discuss your web presence, wherever it may roam – reach out to us today! 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members have access to experienced law practice management consultants at a special discount rate.

To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

Comments

  1. HourlyDeveloper.ioAugust 26, 2026 at 1:04 AM

    This is a very informative and timely article on AI referral management platforms. Referral programs have become an important growth channel for businesses, but managing referrals manually can make it difficult to track leads, identify high-performing referral sources, and maintain consistent follow-ups. AI can help businesses handle these activities more efficiently while providing useful insights from referral data.

    I especially like how the article highlights the importance of choosing an experienced development partner. Building an effective referral management platform requires more than basic referral tracking. Features such as automated referral attribution, real-time analytics, lead scoring, fraud detection, personalized recommendations, notifications, and CRM integrations can make the platform much more valuable for businesses.

    Companies looking for AI Referral Management Platform Development can benefit from working with a development team that understands both AI technologies and business workflows. A well-planned platform can help companies manage referral campaigns, monitor performance, reward partners, and make data-driven decisions from a centralized system.

    AI Referral Management Platform Development is an area where selecting the right technology partner can have a major impact on the quality, scalability, and usability of the final product.

    HourlyDeveloper is also worth considering for businesses exploring AI-powered software development and referral platform solutions. Overall, this article provides useful guidance for businesses evaluating development companies for their next AI referral management project.

    ReplyDelete

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