Factors of Authentication: AEO Changes Your Content Model

Just when you had begun to master (too strong?) SEO – here comes AEO. 

 

Now, the question of the moment becomes: How do I get found in generative AI queries?  (Seriously, stop this ride: I want to get off.) 



Content marketing remains an effective strategy for ranking in search; and, it’s also effective for appearing in generative AI queries.  The big difference is that natural intelligence is engaged in traditional search, whereas artificial intelligence is engaged in the former.  And ‘the AI’ likes different variations on content than do humans. 

 

That’s why web content is changing. 

 

AI tools like FAQs. 

 

AI tools like comparisons. 

 

AI tools like instructional content. 

 

(Yeah, real people like these things, too; but, AI loves them.) 

 

So, as you begin to draft or record for the modern online environment, the primary question you should be asking is:  

 

What does ChatGPT want me to write or say? 

 

. . .

If your content marketing program needs a refresh, there is no time like the present.  Just ask your local GPT.

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members have access to experienced law practice management consultants at a special discount rate.

To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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