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Flat(tery) Will Get You Everywhere: How to Construct Law Firm Flat Fees

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Especially with the persistent and continuing use of artificial intelligence by lawyers, attorneys utilizing traditional, hourly billing models have sweatier palms tha n usual .   The elephant in the room posits the following question: If attorneys are getting more efficient using AI, doesn’t that mean that there are fewer hours for lawyers to bill?     Yes, that’s correct, Jumbo .     So, what now ?   Well, one option is to keep doing what you’re doing, and pray .   ( Perhaps , not valid.)  Th en , th ere’s the alternative to generate more work, such that the same amount of hours can be billed, only with more clients .   But, that’s also a function of how efficient you become .   If the use of AI makes you 10 times faster (not unreasonable) , are you going to increase your client load by 10x – that seems almost unfathomable, in consideration of how much time, effort and money it would then take, t...
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Landing Space: The Value of Non-Website Webpages

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For many law firms, just getting one website across the finish line is a monumental accomplishment – which is not untrue , by the way .   Getting over that single hurdle, however, is usually how it starts – and, how it ends .     Of course, there’s more that you can do online, beyond just publishing & managing your garden variety law firm website.     Consider the humble content page, for example.   A website that is focused entirely on content related to one of your practice areas, can perform really well in organic search .   Load that sucker up with various types of focused content, grab a descriptive and focused url – and, it’s game on.     Now, if you start paying for advertising, you’ll build a ‘landing page’ for those ads, which is another form of a website – one that is specifically focused on the sales proposition for those lead types.     Practically speaking, you should also treat your social medi...
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Factors of Authentication: AEO Changes Your Content Model

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Just when you had begun to master (too strong?) SEO – here comes  AEO .     Now, the question of the moment becomes: How do I get found  in  generative AI queries ?   (Seriously, stop this ride: I want to get off.)   Content marketing  remains an effective strategy for ranking in search;  and,   it’s  also effective for  appearing  in  generative AI queries .   The  big difference  is that natural intelligence is engaged in traditional search,  whereas  artificial intelligence is engaged in the former .   And ‘the AI’ likes different variations on content than do humans.     That’s  why web content is changing.     AI tools like FAQs.     AI tools like comparisons.     AI tools like instructional content.     (Yeah, real people like these things, too;  but,  AI  loves  them.)     So, as you...
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