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Real Conversation: Moving Beyond AI Chatbots

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You know, everybody’s into generative artificial intelligence chatbots these days – my mom used one to explain an estate planning concept she was trying to articulate to me the other day, haha .     But, if that’s the only place you’ve gone with AI, thus far – it’s time to expand your horizons.   The first place to look for new AI is in the products you already use.     Your productivity software ( Microsoft 365 or Google Workspace ) has both a generative AI product ( Microsoft CoPilot or Google Gemini ) and an AI overlay tool – Microsoft 365 CoPilot and Google Duet .     But, so does your case management software .  If it’s Clio Manage , you’ve got Du o .  FileVine has lots of AI features available, too - as do most other programs, a t some level.     You guessed it, so does your accounting software ( Quickbooks , Xero ), as well as your customer relationship management (CRM) software ( Lawmatics , Salesforce , HubSp...
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No Contact Order: Website Contact Forms are a Black Hole If You Don't Do This One Thing

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At this point, pretty much every website has contacts forms – or, should.     Now, in most cases, those contact forms are pretty open-ended, in the sense that, anyone wanting to contact your law firm, for any reason, could complete one.     In some cases, folks are fine to wait to hear from you .  But, that’s not always the case.     Leads are going to want you to get back to them, more or less right away; and, if you don’t: they’re going to go try to find another attorney.   Referral sources may be more likely to call you, or email – but, those using a contact form, may exhibit the same level of impatience.     The idea, with both leads and referral sources, is to stop them from shopping around for other options, who are not you.     What’s one of the things that can make them stop ?  The simplest solution is to generate an automated response, that indicates the submission has been received, and that you’ll ...
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