Posts

Writer's Block: There Are Other Content Options If You're Sick of Drafting

Image
Writing is a pain .  I don’t even want to be doing this, if we’re being honest.     And, l awyers, man – they’re drafting stuff all the time .  It gets old.     So, if one of the reasons you’ve decided not to market your practice, is because you think a lot of writing is involved (like, for: blogging, whiter papers, practice guides, etc.) – I’ve got good news for you :     Legal consumers don’t like reading your writing, any more than you like writing it.     In fact, most potential legal clients are consuming audio (like podcasts) and video (like TikTok and YouTube Shorts) as aggressively, as just about everybody else .     So, it turns out that you can save time marketing your law firm, simply by converting your strategy t o focus more on audio and video .   Bonus: that’s probably the smarter way to do it.     If that sounds (and looks) good to you, you can get started by recording a short video ...

The Great Outdoors: Offshoring for Staffing is a Cost-Saving Option for Law Firms

Image
Right up until the COVID-19 pandemic hit , most law firms were very office-centric businesses, meaning that everybody was working inside of an office , most of the time .  You know, commuting and the whole deal .   Now, pretty much everybody’s got a flex schedule, and law firms have even expanded into using contractors far more extensively , than they ever have before .     So, the question is: How far does this go?     Like, geographically .  How far, in terms of miles?     Because the thing is that, lots more law firms are now starting to (literally) extend their use of contractors, to offshore teams .  There are many countries from which law firms can draw contract staff, including those in Asia (particularly the Philippines , where there is a significant administration management culture), Eastern Europe and Latin and South America .  Staffers are trained for specific administrative roles; and, many contractors are ‘accent...

Location, Location, Location: How to Grow a Profitable Law Firm

Image
The more your business grows, the more specific your financial management strategies need to become .  In particular, as you expand your law firm into different physical locations = opening up new offices, you can’t just dump all of your financial information into one place, because if you do that, it becomes impossible to get insight into what parts of your firm are profitable, why and how.   So, each office location needs to be measured, in a vacuum, for profitability .  If you don’t do this, it’s very easy for one high-performing office location to prop up another .  And, in a growing firm, each office location should be profitable , in its own right, which is partly the responsibility of that office’s manager, and partly the responsibility of the managing partner.     But, you can’t provide specific incentives, or course correct, without transparency into finances.     In addition to knowing your overall numbers, in a growing law firm,...