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Fill to the Brim: Practice Area Pages Can Help Your SEO

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Optimizing   practice area pages on your website increases your domain authority online .   But,   it’s  also a competitive advantage, since most law firms just slough  off  building practice areas, just so they can be finished  with the project .     Think about it, though:  if potential clients do not have a specific lawyer in  mind, but  only know the type of legal work they need – your practice area page  can  become the touchstone for them .   The more  viable  keywords you can produce, surrounded by high-quality content, the more likely you will be to get served in search results.     In other words, you want to spend some time crafting these pages .   But,   you’re   not  alone, in doing so: as this is  a  great use  case for AI .   You can create practice area page drafts using generative AI, which you can then review  ...
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Check, Please: You No Longer Need to Roam for Payment Solutions

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In the earl( ier ) days of electronic payments, it was essential to buy &  utilize  an online payments tool.     Nowadays, payment software is embedded in to  everything.   You see, primary vendors – like case management software providers & customer relationship management software vendors & accounting software hawkers, etc. – figured out that, if they built their own proprietary payments tool, they could keep all the payment processing fees for themselves .   That’s  better than forcing their clients into another platform (and, receiving no money) or  white-labeling  a third - party tool (and, only receiving a percentage of the money).     Now, that’s straight-up corporate greed, friends .   Of course ,  i t’ s  also  how  business  goes .     The good news is that, this is also better for the consumer – and, things don’t usually align this way – in that there is a...
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Learning Curve: Compensating Law Firm Mentors

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Legal is a tough game .   Especially in traditional law firms, attorneys are out there, trying to get their billables on .   Just grinding .   In an environment like that,  it’s  hard to get somebody to try to help  along  a less experienced peer .   And,   that’s  even true in firms that offer value-based billing – because every hour is  most  valuable  to the biller  when  they ’re  trying to meet production goals.     Neither is this a legal-specific problem.     In sports, good luck getting Aaron Rodgers to mentor your young quarterback that you just drafted .   In sales, coffee is for closers .   In home improvement, only one driveway can be the smoothest.     OK – you get the idea.   So, the question becomes: How do  you  incentive more senior lawyers, who have billing and revenue expectations themselves, to mentor you...
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