Change the Channel: Get Your Social Media Profiles Up and Running
Modern law firm consumers seek out and engage with law firms in new ways. Younger law firm customers, especially, look less and less to other persons for referrals -- which in-person referrals have traditionally driven law firm revenue -- but, they’re not necessarily searching exclusively on Google any longer, either. With the rise of mobile search, many modern legal consumers are performing ‘in-app’ searches for professional services -- such that, if they want to find a lawyer, they’re going direct to LinkedIn, or Facebook, or Twitter, etc. So, if your law firm is still focused exclusively on Google search ranking, and paying lots of money for privilege of ranking (kind of) highly, it’s time to consider the expansion of your marketing efforts. Not that it’s ever been a good idea to focus on just one outlet for marketing your business. It’s made sense to diver...