Room at the Top: How to Stay Top of Mind
Marketing is often more subtle than people think. It’s usually more about creating and maintain ing subtle methods for extending brand awareness than anything else. If you can stay ‘top of mind’, by figuring out ways to regularly disseminate information to potentially interested parties, then it becomes more likely that potential clients will find you , and existing clients and referral sources will send new clients your way. Most businesspeople, including most lawyers , already know that this is kind of a subliminal game; the challenge is putting yourself in a position to be recognized as an appropriate solution when a potential law firm client or referral source is seeking a legal service provider to use or recommend. Here are three ways, then, to stay top of mind: Publish an eNewsletter. If you produce any kind of content for your law firm, this is a great place to highlight it....