The National Creditors Bar Association Law Practice Management Blog

Lots of lawyers remain unsure about what do during mass quarantining.   They’re  uncertain about how to move their businesses forward, so they do . . . nothing.   That’s  the wrong play .     A number of law firms are shutting down intake, reducing advertising spend and limiting marketing efforts.  Now, however, is exactly the time to be ramping up your efforts in marketing online.  Consumers who are looking for lawyers are seeking guidance; and, for those consumers, a lawyer’s guidance has never been needed as much as it is now.     Many attorneys don’t want to market their services right now in light of the coronavirus pandemic, because they don’t want to be seen as profiting from tragedy.  Most law firms have issued a notification about the state of their business during closure: that law firms are essential businesses, and that they remain open.   But, potential and existing law firm clients don’t just want i...

As the coronavirus pande mic continues to force business shutdowns and social distancing , some law firms will be forced to make hard choices about staffing and continued business operations.   But,  all law firms should now start looking at expenses, to see whether they can reduce their overhead – at least over the next quarter.   An easy place to start is with subscription services.  Lots of law firms maintain subscription services they don’t use, especially with respect to technology.  And, many law firms only use a small part of the  softwares  they have access to.    With law firms  now feeling the pressure to build   more virtual business  model s , there’s no time like the present to get  mor e lean .   And, that starts with streamlining your technology.  Determine, then, which software tools you’re  actually using , and to what extent  you’re using them .  Then, begin ...