The National Creditors Bar Association Law Practice Management Blog

Law firms, especially big law firms, tend to rely on SEO to market their practices online.  The age-old question is: how do I get to Page One on Google?  The new problem is that Page One of Google is changing.   Leveraging search results has always been more of an art than a science; and, the picture is shifting again.  Google's algorithms and search results pages get tweaked from time to time, and it pays to monitor trends, which develop over time .  One current trend is the increasing exposure of paid advertising on the sought-after first page of Google search results.  Looking at a first page result now versus those same results, even as compared to a few years ago, yields a significant difference.  There are more paid advertising results (generally PPC) at the top of the page than ever before, and the prominence of those ads has been amplified.  Furthermore, map results are displayed directly below paid advertising, in a more prominent way than those results have pre ...

If you’re a lawyer, law firm software is everywhere.  Make one online search for the term, and  you’re  caught up in the vortex of SEO  -- you’ll be served law firm software advertisements wherever you go online, from now until the end of time .   I get how that can be annoying -- but, the point remains that law firms using the right software are more efficient, and make more money.  So, it’s all kind of like that little voice in your head that tells you not to have the cheesecake -- obnoxious, yet bitingly correct.   So, even as you know you should probably be upgrading your software stack, it’s tough to swim through all of the sales pitches, and to wade through the multitudes of options available to you.   Fortunately, I’m here, to deliver you the answer you crave, to the question that keeps coming  up : What software do I need to run my law firm?   A modern law firm should base its software  pr ogram o...

Despite changes to advertising rules, lawyers have marketed themselves in much the same way for generations.  You find an office space, you go out and network, you do good work, and more work comes in.  But, as consumers have become more discerning, and as law firm choices continue to proliferate, lawyers continue to stick with the same marketing strategy they always have.  There is, however, a cost. As more and more potential law firm clients look for lawyers online, lawyers ignoring that medium risk decreased intake, and consequently decreased revenue.  This is not to say that attorneys don’t understand that the internet is a thing.  To the contrary, lawyers want to access more leads online.  But two roadblocks stand in their way: (1) they don’t know how to do it; and, (2) they think it costs too much.  Fortunately, content marketing solves for both problems. As a lawyer, you’re an expert in what you do.  You talk about it all th...