Brand Aware: Logo Development for Law Firms
Review some law firm logos, and you’ll probably find similar characteristics: prominent use of gavels and/or columns; the logo design will likely be based on the first letters of the last names of the name partners; and, the color scheme will probably be blue/white or gray. What I’m trying to say is that pretty much every law firm logo is the same. In a massively competitive market, like legal, that’s a bad thing, because when you’re scraping for business against every other estate planning law firm in your neighborhood, every little differentiation point helps. So, let’s talk about the potential benefits of a new logo for your law firm: It can set the color scheme for your branding, including for website creation o r redesign. (What if -- gasp! -- your law firm logo color scheme was not blue and white.) It can encapsulate important elements of your business in a more visceral way. (Amazon’s lo...