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Showing posts with the label advertising

Down Market: How to Advertise During a Pandemic

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Lots of lawyers remain unsure about what do during mass quarantining.   They’re  uncertain about how to move their businesses forward, so they do . . . nothing.   That’s  the wrong play .     A number of law firms are shutting down intake, reducing advertising spend and limiting marketing efforts.  Now, however, is exactly the time to be ramping up your efforts in marketing online.  Consumers who are looking for lawyers are seeking guidance; and, for those consumers, a lawyer’s guidance has never been needed as much as it is now.     Many attorneys don’t want to market their services right now in light of the coronavirus pandemic, because they don’t want to be seen as profiting from tragedy.  Most law firms have issued a notification about the state of their business during closure: that law firms are essential businesses, and that they remain open.   But, potential and existing law firm clients don’t just want i...

Trinity: The Three Software Tools Modern Law Firms Run On

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If you’re a lawyer, law firm software is everywhere.  Make one online search for the term, and  you’re  caught up in the vortex of SEO  -- you’ll be served law firm software advertisements wherever you go online, from now until the end of time .   I get how that can be annoying -- but, the point remains that law firms using the right software are more efficient, and make more money.  So, it’s all kind of like that little voice in your head that tells you not to have the cheesecake -- obnoxious, yet bitingly correct.   So, even as you know you should probably be upgrading your software stack, it’s tough to swim through all of the sales pitches, and to wade through the multitudes of options available to you.   Fortunately, I’m here, to deliver you the answer you crave, to the question that keeps coming  up : What software do I need to run my law firm?   A modern law firm should base its software  pr ogram o...