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Showing posts from August, 2020

Google Your Business: How to Use and Improve Your Google Business Profile

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If you don’t use, or haven’t optimized for ,   web  directories, you’re missing out on a  fantastic  way to build your online brand.  Online directories are great for building linkbacks to your website, a s well as  for creating domain authority.   There are a number of free directories available to lawyers, but none has the immense reach and distribution of Google’s ‘My Business’ profile.     If you haven’t yet claimed your Google My Business profile,  do it  yesterday, since it’s an online billboard advertisement for your law firm, and facilitates things like Google Reviews.   It’s  also free; and, you can’t beat that troika.       If you have a Google My Business profile, and you’re  not  doing much with it, there is not a better time to start, as law firms must now focus more on their online presence than ever before.   This is a comprehensive guide for getting the most out of your profile ; and, keep in mind that  Google is now releasing updates to Google My Business based on serv

Mac Daddy: Devices Don’t Matter Anymore

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With more and more attorneys working from home, more and more attorneys are  using multiple devices than ever before.  A common arrangement is to have a desktop at the office, and a laptop at home -- even as lawyers are working from home more and more often.     That setup, of course, becomes a significant challenge when you’re using premise-based software, because that software lives  o nly on a specific  device.   So, if you work on email  i n a desktop application, and then open that same application on a laptop, you’re going to have some hoops to jump through before you ca n  update for any changes you made.  This situation becomes more problematic when you are using your email to organize your files; th at  is a  true  subfoldering  nightmare.     Using cloud software instead wipes all of th at  difficulty away.  Since cloud software is accessed by a web browser, rather than through a premise-based desktop program, that means that you can access the same software , with the same i

Trust Fall: If You Haven’t Already, Now Would Be a Good Time to Automate Your Trust Account Management

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Law firms put themselves through some interesting gymnastics in order to reconcile trust accounting, well or poorly – mostly poorly.  There’s a couple of reasons for that: (1) Lawyers are  pretty bad  at math, finance.   That’ s  definitely a thing.  (2)  Also, law firms tend not to focus on utilizing technology throughout the trust account management process, and errors tend to occur when busy lawyers  (or their staff)  use analog methods to try to balance accounts, or review account balances.   IOLTA violations mostly occur due to user error (transposing digits, leaving out information, fudging an audit trail, misunderstanding the requirements of account reconciliation recordkeeping), not bad intent.   The vast, vast majority of  lawyers don’t actually want to steal their client’s money.   Literally the best way to tighten up your trust account management is to adopt software fit for the purpose.  Trust account reconciliation can be made  via accounting software, or time and billing

Charging Order: Nowadays, You’ve Got to Communicate Total Cost of Representation to Potential Clients

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Law firms have traditionally hewn to an hourly billing model; and, in doing so,  have been reticent to quote legal consumer s  anything outside of  an  hourly rate.   Of course,  tha t’s  of little comfort for legal consumers, who already think that attorneys are expensive and greedy, to be told that they  will be charged a high billable rate until . . . the case is done , whenever that is .   For consumers who are used to paying low monthly rates for high-value services (think Disney+ or HBO Max),  paying lots of money per hour for a lawyer, with no discernable end point -- so, no notion of the total cost of engagement -- seems like a pretty risk y  proposition.    It’s  the rare consumer who will confidently enter such an open-ended arrangement these days.     That’s  why  legal consumers have two prominent questions they want answered from attorneys, which questions  both  get after the same answer .    They want to understand the legal process; and, they want to know the total cost