‘Tis the Season: Is It Time to Reconsider Holiday Cards?
Every December, your law firm shuts down, so that you can send out holiday card s. It’s not just about getting the contact l i st together. It’s about selecting the cards. And, getting the message right. And putting them in envelopes. And stamping them. And mailing them. And, the n . . . Your card gets throw n o n a pile with thousands of others, without even being looked at, before it’s recycled. So, Id you’re going to spend your time, or require your staff to spend the time, sending out cards, you might as well make it worthwhile. And, one of the way s you can make those efforts actually worthwhile is to reduce competition. It’s the same reason rural law practices are successful; and, it’s the same principle behind law firms select ing niches. But, how do you reduce competition when sending ou...