Going Down? How to Love Your Elevator Pitch
What would you say if you randomly came upon someone asking you what you do for work? Will you stumble across your words, or have something coherent to say instead, that even serve s to drive new business? If it’s the former, it’s time to develop your elevator pitch . You know what this is : It’s your thirty second business pitch, theoretically offered up on a short elevator trip , during wh ich you’re compelled to access a new business opportunity. Now, that’s kind of silly, of course: you’re almost never going to secure a business transaction in that short a time frame -- and, if you do, it probably won’t be a good one. But, elevator pitches are important for laying down the seeds of potential business relationships, including client acquisition and referral arrangements. And, if you’re going to try to construct an elevator pitch that works, here are some tips: ...