Open for Business: Why You Should Never Close On the Internet
Everytime you complete a business-facing page -- your website, a social media profile, a review platform page -- you're always asked to provide an opening and closing time for your office. Don't. I mean, think about it: Does that jibe with the way modern consumers access businesses, or the way that modern business owners work ? Do you work 9-5? Of course not. You do things after hours, and you're frustrated when consumer service options don't exist after hours, too. So are your clients. And, guess what: If you indicate that your office close s at 5 pm, you're just giving your potential clients an excuse not to call you, and to call someone else instead . Of course, this course of action necessitates the need for providing contact options for potential clients who contact you on off hours. That c ontact option c ould be you. Or , it could be a contact form. Or, it could be a virtual engagement service or to...