Sock It To ‘Em: Google Penalizes Non-Secure Websites
Law firms depend on their websites to generate clients. For most law firms, if the website is not the primary driver of referrals, it’s confirmation to your potential clients that you’re an invested business owner, and is perhaps the first avenue through which you begin to build trust with consumers. But, if you didn’t update your website this Summer, there’s something you should know. Since July, Google has been penalizing websites that do not feature SSL (secure socket layer) certificates . This is a change in Google’s approach to this point, which had been to provide a slight rankings bump to websites that were secure. You’re probably asking yourself three questions: What is an SSL certificate? Basically, it’s encryption for data transfers made via your website. You can read more detail here . This issue is actually probably more important for attorneys than i...