Timing Is Everything: Response Time is Essential for Converting Law Firm Leads
Nobody has ever liked waiting. But, there has never been a point in recorded history where people have liked waiting less. Cave people, I suppose, never had the benefit of the internet and smartphones. But, I’m not even talking about the Neanderthals; heck, people are far less patient than they were even ten years ago, since things like Netflix have pumped urgency addition up on steroids. No one wants to wait for anything anymore, because no one has to wait for anything anymore. Except for hiring law firms. Despite the fact that consumers are simultaneously less patient and have more choices than ever before, attorneys still make those consumers wait. They call; you wait to call them back. They want engagement; you give them online forms. They text; you ignore their texts. Converting leads starts at first contact; and, if you’re not the first contact back, you’ve already lost the game. Everything you do in marketi...