Web Client: Move Beyond Referral Marketing
All lawyers have marketed their law firms in the same fashion since time in memoriam . The idea was always to build a personal referral base via business networking, and that the rest would take care of itself. Even as the world around law firms has changed over time, that one constant has not changed. But now , if a new report is to be believed, other modes of client acquisition may be outstripping this tried and true option. The 2019 Clio Legal Trends Reports indicates that fewer potential law firm clients are seeking referrals from other attorneys or affiliated professional service providers . In fact, the study indicates that legal consumers are more likely to ask family members for a referral . And, more than half the time, a legal consumer performs independent research to locate the right attorney. Of course , most of those preferred mechanisms do not align with how attorneys work to acqu...