The National Creditors Bar Association Law Practice Management Blog

Everytime  you complete a business-facing page -- your website, a social media profile, a review platform page -- you're always asked to provide an opening and closing time for your office.   Don't.   I mean, think about it: Does that jibe with the way modern consumers access businesses, or the way that modern business owners work ?   Do you work 9-5?  Of course not.  You do things after hours, and you're frustrated when consumer service options don't exist after hours, too.  So are your clients.  And, guess what: If you indicate that your office close s  at 5 pm, you're just giving your potential clients an excuse not to call you, and to call someone else  instead .   Of course, this course of action necessitates the need for providing contact options for potential clients who contact you on off hours.  That c ontact option c ould be you.  Or ,  it could be a contact form.  Or, it could be a virtual engagement service or to...

Business cards are  so  lame.     Yet, everybody carries one.  Business cards are still the coin of the realm, even in this paperless age.   Even so, everybody’s business card looks the same.   Y’all  went to Staples, too, right?   But, in a massively competitive environment like that occupied by solo and small firm attorneys, it pays (literally) to access every possible advantage that you can.  So, why don’t you tweak your business cards, too?  Making those even the slightest bit more unique and interesting, may provide the sliver of an advantage that you need to convert a client.   So, here are  five  ways you can improve your business card , lawyers :   Picture This .    Stop with the text-based business cards.  Nothing forms a more visceral connection than an image.  So, put your headshot on your business card.   (Make sure your logo’s o...