Production Value: Why and How to Incorporate Video Into Your Law Firm Marketing
With so much competition for clients, law firms are seeking any edge they can find. Even so, many attorneys remain camera shy. Despite the fact that video is a unique way to market a modern small business, small law firm websites that feature video remain few and far between. But, there are a number of reasons why video can be an effective marketing tactic for your law firm. In the first place, consumer attention spans (all attention spans, really) are becoming shorter, in part because of the way we now consume technology and media ; and, video offers short snippets that are easily digestible. Furthermore, video is a far more visceral and resonant medium than text, in much the same way that speaking with someone in-person is a far more immediate experience than receiving a letter from someone. Creating and publishing videos can also support and extend a law firm’s content marketing platform, by offering another place to publis...