Down Market: How to Advertise During a Pandemic
Lots of lawyers remain unsure about what do during mass quarantining. They’re uncertain about how to move their businesses forward, so they do . . . nothing. That’s the wrong play . A number of law firms are shutting down intake, reducing advertising spend and limiting marketing efforts. Now, however, is exactly the time to be ramping up your efforts in marketing online. Consumers who are looking for lawyers are seeking guidance; and, for those consumers, a lawyer’s guidance has never been needed as much as it is now. Many attorneys don’t want to market their services right now in light of the coronavirus pandemic, because they don’t want to be seen as profiting from tragedy. Most law firms have issued a notification about the state of their business during closure: that law firms are essential businesses, and that they remain open. But, potential and existing law firm clients don’t just want i...