Getting Closer: Can You Quote Clients a Total Price?
Although lawyers often guess about what legal consumers want, there are very specific and discoverable things that legal consumers want from lawyers. And, knowing these things can allow you to convert more clients. One of the things that legal consumers want from law firms is to know the total cost of legal services . This doesn’t mean your hourly rate, because that’s uncapped. And, consumer and corporate legal consumers are getting wise to the fact that hourly rates actually promote in efficiency. I mean, think about it: the more hours you bill, the more money you make: So what’s the incentive for working fast? There isn’t one; in fact, there’ a disincentive for doing so. The job for modern lawyers is to meet and exceed client expectations. So, if you know (now you do) that clients want to know the total cost of representation before engaging a law firm, how do you provide for that...