The Secret Sauce Is There Is No Secret Sauce: Converting Your Sales Process for the Convenience Economy
There is likely a mentor in your past who told you to make sure that you don’t give away the farm when talking to potential clients. The idea is to leave them wanting more. That’s bad advice. If you leave legal consumers wanting more in 2020, they will go find another attorney. The fact is, even without the emergence of the coronavirus, the convenience economy was coming in hot anyway. In the convenience economy, a lack of information is just one more reason to find another service provider. In the context of legal consumers, if a potential client is willing to have a conversation with you, that means that the lead wants to hire you: You just have to give them a reason to do so. But, withholding will not help . Legal consumers have very little idea about what lawyers actually do. So, talking with potential clients about the legal process, and helping them to understand what the ...