The National Creditors Bar Association Law Practice Management Blog

It’s important for law firms to create and manage a ‘ client journey ’ .  In layperson’s terms, that’s really just an intake process.   So, you have to ask yourself the question: ‘How do leads become clients of my firm?’   And then , you need to follow that primary question down all pathways, eg – How many times do we followup to schedule an initial intake, before giving it up ?  When does a lead become a ‘lost lead ’, that we just revert to a followup drip campaign, to see if that person ever reenters the top of the funnel?   This kind of thinking offers your law firm a discrete competitive advantage, in that most other law firms will take on a new lead, and then ask them to m ake a single next step . . . before entirely forgetting about them, and never doing any kind of followup .  You can potentially poach lots of leads from other law firms, if you focus on the conversion process, as architected through a client journ ey .     Now , w...

Law firms looking to hire traditional help are on the struggle bus right now.  It’s really hard to find good people now; and salaries are at an all-time high.   But, there are a number of alternatives for law firms seeking assistance, from AI to non-traditional employees or contractors.   But, one place that law firms have traditionally been able to generate good work is through interns – by bringing on students from law schools, or from college s or universities .  Now, there has to be an educational component for every internship; but, that doesn’t mean that interns can’t directly assist in your business.  They can do things like: engaging research projects, draft ing publishable content (for which they can get full or partial authorship credit) and help ing you to better understand and utilize technology.     If you’re looking for help in your law firm, and struggling to find it, maybe it’s time to go back to school .  Reach out to t...

For referral-heavy businesses like law firms, there needs to be a focus on a very narrow version of a web presence.     Since most potential referrals will trust but verify the recommendations of their referrers (your referral sources), it’s imperative that when a potential referral Googles you, that they like what they see .  What shows up in Google search, when a legal consumer searches your name or your business name, is usually three main things: your website + website pages, your social media profiles and your direct ory profiles.   Directory profiles are basically business listings, for law firms or individual attorneys .  These are places like Avvo or FindLaw .  And, some attorneys even utilize non-legal specific business listing services, like Thumbtack or Yelp .  Many of these services allow you to claim a free profile – which you should do, because that will allow you to add some further content to your page, like a headshot, business...