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Showing posts from December, 2023

Inflation: How AI Features Will Add to the Cost of Software

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Legaltech software vendors, are racing to add artificial intelligence features to their products, as demand has grown for tools built for law practices – so that attorneys can shift from attempting to utilize (or a ttempting to a void) general use products, like ChatGPT or Google Bard .  And, even if the demand for AI among lawyers has been somewhat overstated (which it probably has ), lawyers will pay for AI services.     The real question is: How much?     Because what differentiates AI software from non-AI software is that technology companies are charging separately for AI tools .  And, this has not been the case previously, when lots of software features have been added to platforms, at no additional cost .  When case management software providers had previously added proprietary or white-labeled esignature tools, that feature became part of the regular platform, at the regular price .  When case management software providers built the...

The Sound of Silence: It's More Important Than Ever to Turn Off Notifications

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It used to be that you only had to worry about email notifications: popping up, binging .  And, that was annoying enough .  Now, lawyers are getting notifications from everywhere: case management softwares , CRMs, Slack channels, chat feeds, Zoom chat, etc .  It’s enough to make you want to pull your hair out.     And, though the game may have changed, as these applications have expanded – the good news is that the solution remains the same .  And, that is: to turn off all your notifications !  Don’t let them ping, don’t let them pop .  In every software you use, you have power over the notification settings .  You just need to access those, and make the changes you require .   The crux of any time management program centers on the ability to retain focus by refusing to try to multitask, and to limit distractions .  If you can eliminate notifications, so that you can review those messages and prompts, on your own time, your...

It’s Not Me, It’s You: Website Design Is for the Consumer

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I was talking to a business owner the other day, and he was reluctant to design a website .  He doesn’t want the focus to be o n him .  He wants everything to be about the client s he serves .  Now, this person was not a lawyer; but, I also hear this sentiment from lawyers regularly, as well.  They believe that their websites have to focus on them, in order to be compelling to legal consumers.   And, that’s why so many law firm websites focus almost entirely on lawyers ’ credentials .  Now, while that information is important for consumers to access, you can’t just stop there.     That’s because what consumers really want to know is how a lawyer can help them with their legal situation s .  So, law firms and the attorneys that would work for them, should focus their marketing efforts in answering those questions, whenever possible .  And, not only does that thesis work effectively for designing websites, it’s also perfectly ...