The National Creditors Bar Association Law Practice Management Blog

Now, this wasn’t always a thing; but, as of now: law firms in any jurisdiction of the United States can utilize ‘trade names’ .  What that effectively means is that, so long as you don’t choose a name that’s misleading, you can select a brand name for your law .  That’s kind of a big deal; because it’s difficult to convey what your offering is to potential clients, simply by naming your law firm after your and/or your partners ’ names .  Did you know that the founders of PepBoys tire & auto repair were named: Maurice Strauss, Jack Jackson, Emanuel Rosenfeld and Moe Radavitz ?  Try slapping that all onto a sign, and creating brand associations around what you do .  Hence the trade name ‘Pep Boys ’.   Yet, lawyers have had to try to make due with a very limited marketing pathway, i n certain jurisdictions .     So, now: You can adopt a trade name anywhere .  But, should you ?  Probably .  Unless your law firm ...

In an ideal world, your email inbox is ‘ mission critical ’ .   That mean it’s a collection of messages from your clients and referral sources, while you screen the remainder of the noise out, via subfolders, as well as labeling junk and phishing messages aggressively.   Although, that’s not always how it goes, is it ?  You know what else shows up in your inbox, that you can’t ignore – that’s right: questions and notifications from your staff and colleagues .  And, those emails have ramped up post-pandemic, after everyone started (and mostly stayed) working from home .  That’s a bummer, of course .  Things were looking so clean, otherwise.     But, there’s actually a simple solution for this, that can effectively streamline your workflow: Just dump those messages into an alternative inbox, that you check only as you see fit.     Internal communications platforms, like Slack and Microsoft Teams and Google Chat , offer an al...