The National Creditors Bar Association Law Practice Management Blog

It can be really valuable for business owners, including lawyers, to get booked as guests on podcasts.   Not only are podcasts really popular; but, it’s a great way to display your expertise as an attorney – which is all that clients and referral sources want to know about, anyway.  Plus, podcasts are great for backlinks – links to your website from other prominent websites, which increases your ‘domain authority’ in search.   Of course, it’s not necessarily easy to get booked on podcasts, especially if you’re not already being invited to join them regularly .  So, you can create a list of shows you want to be on, find the right contacts, and reach out with your pitch.     However, that’s a lot to ask for a busy attorney to do .  So, maybe you pass off that assignment to an admin person, or a law clerk or intern .  Taking a step up from there, you could enlist the help of a PR firm .  And, there are even software platforms, like Rephon...

Law firm branding is pretty darn similar, when it comes right down to it .  Logos feature the same items (like initials, gavels, columns), and color schemes are largely washed in blue, gray and white.  Lawyer bios are similar , as well : went to awesome law school, won big awards, had great achievements – without a word to say about how the attorney actually helps clients.   So, it’s easy to say that law firms all act alike and look alike, but it’s difficult to really bring home that point, lacking a graphical interpretation .  Now, while I still don’t have a graphical interpretation of how law firms are similar, we can generate an analogy using punk rock bands.     Yes, punk rock bands 😊 .  Any band stand out to you in this poster from a death metal festival in San Francisco ?     Yeah, Party Cannon , right ?  Every other band has basically the same logo style, in the same way that every law firm has the same logo style. ...

Have you ever had to write a client’s name over and over again – so many times , that you mess it up?   They really hate that .  How about adding the last of 5 children to an estate plan ?  Now, was her middle name Elise of Eliza ?  Honestly, who even knows any more.     These sorts of simple errors are really obnoxious for clients; but, it’s also totally understandable why attorneys commit them.  Lawyers aren’t robots – at least, not yet – so, it’s easy to make these mistakes, when you’re tired, or frustrated.     But, wait: You know what is a machine , and what does not run into these sorts of issues , or even get tired ?  Document assembly software !  Get this, you type in something once, and the field is applied globally .  You can use repeating dialogues to enter repetitive information .  Clauses are selected automatically, based on your logic choices .     Even better still, lots of softwares ...