Casting a Wide Net: How to Get Booked on Podcasts

It can be really valuable for business owners, including lawyers, to get booked as guests on podcasts.  Not only are podcasts really popular; but, it’s a great way to display your expertise as an attorney – which is all that clients and referral sources want to know about, anyway.  Plus, podcasts are great for backlinks – links to your website from other prominent websites, which increases your ‘domain authority’ in search. 



Of course, it’s not necessarily easy to get booked on podcasts, especially if you’re not already being invited to join them regularly.  So, you can create a list of shows you want to be on, find the right contacts, and reach out with your pitch. 

 

However, that’s a lot to ask for a busy attorney to do.  So, maybe you pass off that assignment to an admin person, or a law clerk or intern.  Taking a step up from there, you could enlist the help of a PR firm.  And, there are even software platforms, like Rephonic, that help you to book podcast appearances, by connecting you with creators. 

 

So, if you want to be on podcasts, you’ve got options. 

 

(Thanks to David Libby, for turning me on to Rephonic.) 

 

. . .

If you want to strengthen your media game, we can help you develop a strategy. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members have access to experienced law practice management consultants at a special discount rate.

To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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