The National Creditors Bar Association Law Practice Management Blog

If you’re not running paid advertising campaigns, you may be thinking that your law firm is ‘SEO-adjacent ’.        You’re potentially just happily running out your personal networking program & living your best life.     But, if you have a website of any kind, SEO effects your business – even if you’ v e never paid for a single online ad, in your entire life.     That’s because you’re probably losing business, by avoiding the SEO question.   In the first instance, you need to be asking yourself whether your law firm website is ‘SEO friendly ’.   In other words, are you doing th ose things – absent paying for online ads , in this case – that will make your website more viable in search = appearing higher in search results.     So, are you:     -using the right keywords on-site   -utilizing meta tags   -hosting a mobile-friendly website   - sure you have an SSL certificate for your sit...

Most lawyers have trouble talking about money with clients, largely because they just want to help people out – and, the money is secondary to them.     That’s noble; of course, that’s kind of tough , when it comes to running a business.     But, do you actually have to force yourself into the money conversation, if you don’t think you’re good at it?     Well, no.     There are certainly some instances, where you (as the attorney) could offload, that responsibility .  If you can close a client, as a lawyer – you can then bring in a paralegal or office manager, to explain the pricing of services to the client & onboard them .  (I mean, that’s exactly what happen when you buy a car; and, you don’t even blink.)  The continuing collection of fees can be made by automated, recurring payments – or, can be collected by staff, at the click of a button .  (When you pay your regular bills, does the CEO of the company contac...