No Direction Home: What To Do With Clients Who Don’t Want a Lawyer

There are legal consumers out there who don’t want you, you know. 


There is a subset of DIY legal consumers that want legal information, advice and services -- but, they don’t want to pay a lawyer for those items, because they think that lawyers are too expensive, and because they think that they can do a passable job on their own.  In certain instances, they’re probably right -- on both counts. 

At the point at which most lawyers understand
 that, the common reaction is to throw up one’s hands, and assert that such clients aren’t wanted by law firms, either.  For other attorneys, it’s a reason to gripe about services like LegalZoom and RocketLawyer, that provide documents to legal consumers, as well as links to lawyerly advice. 


Very few attorneys take the middle way, and decide to sell products and alternative services to DIY clients.  Most attorneys will complain about a service like LegalZoom; but, those same attorneys won’t consider the potential for emulating such a service.  Though, there’s nothing to prevent attorneys from doing the same thing.  If your clients want documents because they cost less than legal services . . . then, sell them documents.  There are lots of technology products that can produce intake tools for populating template documents.  And, if your clients want limited legal advice on documents, you can offer it, too.  You see, lawyers can service DIY clients; they just have to do it in a different way. 


Or, they can continue to bury their heads in the sand. 


. . . 


Need help revising your pricing structure, so that you can focus on real value?  We can help. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm ConsultingNational Creditors' Bar Association members now have access to experienced law practice management consultants at a special discount rate. To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.


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