Trust Fall: Law Firms Should Farm Out More Functions
The best and highest use of an attorney’s time is focused on one of two things: (1) billing at the highest possible rate; (2) closing new business that can be billed at the highest possible rate. I call that ‘practicing at the top of your law license’. And, pretty much everything else is window dressing, when it comes right down to it.
Of course, adopting this approach usually requires a change in process management for faw firms. To accomplish those two main tasks, lawyers need to delegate as many administrative and substantive tasks as they can.
And yet, this remains a difficult thing for law firms to do. And, it often starts with individual lawyers. Attorneys, highly competent and resourceful, usually feel like they can do everything better than anyone else can. It might be true; but, that’s no way to run a business.
So, start by breaking down the tasks and roles you like to do least, and farm those out.
Don’t like customer service? Hire someone (or some vendor) to answer your phones, and followup with clients.
Don’t like finances? Hire a bookkeeper, or a bookkeeping firm.
Don’t like the logistics of managing a team? Hire an HR director.
When you’re chief cook and bottle washer, you limit the growth potential of your law firm.
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