No Quarter: Do You Need to Backfill Your Referral Marketing Pipeline?

Law firms have traditionally been built on the back of referral marketingYou know, lawyers going to events, meeting other attorneys and business owners, and thus generating inbound leads to their firmsThat’s pretty much how it’s always been.  And, that focus exists for a number of reasons: First, it’s a free (mostly) form of marketing – talk is cheap, right?  Second, lawyers are effectively limited in direct client outreach models due to non-solicitation rulesThird, attorneys are never actually ever taught any marketing tactics – so, they gravitate to the easiest and simplest option. 

But, a funny thing happened on the way to 2023The pandemic had everybody locked in their homes, which meant that lawyers retreated to web marketing tactics, in the absence of in-person events and gatheringAlso, more and more digital natives are entering the legal space, including as law firm owners; and, those folks may be more likely to lean on web marketing pathways, rather than traditional referral marketingSo, it may be that, for the first in . . . forever – some lawyers may need to get back to good, old-fashioned referral marketing. 


So, if you feel as though your referral marketing has been lacking of late, you can start to pick that up, in the near-termJust carve out a three-pronged marketing plan that you can roll out in the next quarterMaybe you’ll start regularly attending meetings through an organization you belong toOr, perhaps you could schedule an in-person presentation through a local stakeholder organizationOr, you can attend a community event, and talk about what you do for work. 


It's time to open again. 


. . . 


If you want to talk over your marketing strategy, just reach out. 

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To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.


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