Smart Move: Business Intelligence Is All Around Us

For B2C lawyers, understanding their clients and the industries in which their clients participate, is essential for being able to convert leads and manage the attorney-client relationship.  The good news is that business intelligence information is more readily available than ever before.  It’s simply a matter of making the effort: to find it, and analyze it. 



The sources for business intelligence are staggering.  On social media platforms, you can find information about businesses and business owners – helpfully, that is content that they curate and publish, which means you can get a better sense for what they value.  Directory profiles online also offer helpful business information – both content aggregated by vendors, as well as content that can be added by business owners.  Company websites are more robust, and packed with information, than ever before.  Setting up a Google Alert for people and organizations gets you the latest news, automatically. 

 

The more you know about your actual and potential clients, the better you’ll be as a marketer and as an attorney.  And, it’s all available for you to analyze and leverage. 

 

. . . 

 

The more you know, the more you(r law firm) will grow.  We can help you to develop your marketing and client communication approaches. 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members have access to experienced law practice management consultants at a special discount rate.

To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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