This Time It's Personal: Building a New Networking Program

Most lawyers derive the most (and their best) referrals from in-person networking, with other business professionals.  Generally speaking, networking is something that business professionals (including lawyers) do naturally; and so, networking is usually not something that attorneys build a strategy around.  But, you can; and, it makes your networking far more effective. 



There are three things you can do, to ramp up your networking game: 

 

Set Some Goals. If you establish some goals around the number of networking meetings you want to have, or the number of people you want to talk – or, if you target the people you want to meet, or places you want to go, in a more formal way . . . you’ll get closer to achieving those goals than if you had never set them at all.  Make them stretch goals, and you will see improvement year-over-year. 

 

Connect Elsewhere. Make it a point to connect with anyone you meet on social media, as well.  That way, you’ll build your network online, at the same time as you’re building your personal network.  Start with LinkedIn, and potentially move to other networks, from there. 

 

Gather Information. The more information you have about your potential referral partners, the better.  You can’t send someone a birthday message (thus, further cementing you relationship), when you don’t know when someone’s birthday even is.  Plus, it helps to have a place to store that additional information, like a law practice management software, or a customer relationship management software. 

 

You can step up your personal networking game, with a few simple steps. 

 

. . . 

 

If you want to talk marketing strategy, then just reach out! 

Through a unique partnership between the bar association and Jared Correia's Red Cave Law Firm Consulting, National Creditors' Bar Association members have access to experienced law practice management consultants at a special discount rate.

To get started, visit Red Cave's NCBA landing page, and start running your law practice like a business.

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